I happened to pass by a Williams-Sonoma store the other day and popped in to check out the gluten-free selection. To my surprise, they had a few gluten-free flour mixes! The excitement ends there...
This was meant to be a review post... but sadly, it is not. And I will explain why.
If I remember correctly, the 3-pound bag of C4C Flour was $29 Canadian. And don't even get me started on the price of the waffle mix or cookie mix... I tried to block it from my memory. I believe it was something like $26.50. I could be wrong... but even if I am, it was something around there. [If you go on their website, the prices are in US dollars... and the Canadian website has absolutely no information or prices for the products.]
For a second I thought, hmm, maybe I'll suck it up just for the sake of writing a review. Then I realized, no, I don't care how good it is, I can't justify spending that kinda money to make a batch of cookies or waffles.
I'm not poor. [By some definitions, maybe I am.] I just choose to spend my money more wisely.
I see on their website that some people have purchased the flour mix and some have had success with it... others complain that it contains milk powder. I agree - lots of Celiacs have issues with milk and putting milk powder in there cuts out a huge portion of the potential customers.
But I think that price scares away even more people than the milk.
I completely understand that gluten-free flours are more expensive than regular flour. Really, I do. I work in a health food store... I see the wholesale prices compared to the "regular" products we sell.
And yes, I know Williams-Sonoma is notorious for having pricey products... but I find $25+ for a 3-pound bag of flour or cookie mix or waffle mix ridiculous! I can get a kilogram (over 2 pounds) of ORGANIC flour for less than $10.
I will stick to my Bob's Red Mill and Cuisine Soleil flours, thank you.
Have any of your dished out the cash for the Williams-Sonoma gluten-free products?
Would you consider purchasing the products for those prices?